Christmas has come early for UK dealers with the announcement of the new autumn / winter price lists from Studiomaster and Carlsbro. Both introduce reductions in dealer prices for some of the companies’ leading and latest product lines, with even further savings opportunities available with new quantity discount structures.
Assistant General Manager & Marketing Manager for the two brands, Patrick Almond, describes the new price lists as “hyper competitive”, putting the company at the forefront of efforts to support dealers defend and grow their customer base. “With the new price lists we are probably offering dealers the greatest margins their business has ever enjoyed from a major manufacturer. Some of the biggest potential savings are concentrated on some of our latest, most innovative product lines, providing the greatest competitive advantage at the leading edge of the MI and pro audio retail markets.”
“We embarked on a long term strategy, almost two years ago, to rebuild our business,” continues Almond, “Exploiting the growing savings and economies of scale from our mass production facilities in Ningbo, right through to our own logistics and distribution operations here in Milton Keynes, in an ever more aggressive drive for competitiveness, while continuing to drive innovation and quality in our product development. It is a two pronged strategy we believe differentiates us from the mass of more basic cost cutters, offering premium quality product on equal or more competitive basis.”
Highlights in the new price lists include major savings on the latest Studiomaster Venture, Starlight PA series and the latest Horizon 2x 1000 watt powered mixers. Meanwhile the Carlsbro Kickstart series amplifiers get price drops for a ‘street price tag’ of just £39, and the ‘classic’ VAC 15 “Greenback” tube combo will now hit the street at just £249. Meanwhile the latest CD electronic drum kits, which have already proven hugely popular with the trade, become even more competitive with as much as a 10% price drop on some models.